What We Stand For

Founded in 2025, Zaddy was born from a belief that the beauty industry needs a reset—one rooted in transparency, truth, and trust. In a market saturated with hype, fear-based messaging, and misleading claims, it’s easy for consumers to feel overwhelmed and misinformed.

Take the rise of “natural” beauty products. Many assume that if it’s natural, it’s automatically better—and that anything with a chemical-sounding name must be dangerous. But that’s simply not true.

“Everything is made of chemicals—even water. The idea of chemical-free skincare is a myth.”

Zaddy was created to cut through the noise. No fluff. No fear tactics. Just straightforward, science-backed products that do exactly what they say—crafted with integrity, not marketing spin.

Zaddy exists to simplify skincare—and to help you make confident, informed choices.